Plain Language in Plain English

Overcoming the usual mistakes

  All these ideas are addressed in our book!

 An excerpt from A Bit of Life, “Dare to be wild”, http://johncaswell.posterous.com/drawn-to-be-wild:

A Clear Confusion. “Meaning defies clarity. In other words it might not.”

The Context Rule – “Solving the wrong problem well is simple and requires us only to ignore context. Try it. Then Hide.”

Tough & Tougher – “A Trilemma better describes hard choices in the 21st Century. It’s never either – or. It’s always either – or – and – and.”

The Law of Definition – “In defining anything – ever – be careful to listen to the lack of understanding on the face of the recipient. Then redefine it with them.”